I remember the interview and I said kind of the same stuff I always do and he printed the same quote the other guy did, "It's like a dating service except you don't have to be as picky" This article goes through all of my competition. It is good though to be listed in the top when there are many more sites out there.

http://usatoday.com/money/autos/2008-08-12-carpool-websites_N.htm