I was thinking about Star Wars and wonder, do the kids of today like the current trilogy better than the one that came out when I was a kid? I can see how they could, because of better graphics and more kid centric plots. Anyways, when I was a kid I saw Return of the Jedi in theaters. That was right when we were moving from Alaska to Texas. I thought it was the best movie ever. That was when I got some Star Wars toys for Christmas, so I proceeded to play with them all the time. Only now do I see I was a pawn of George Lucas. I was the market demographic, the little target for corporate greed, but I digress and have to say "so what."

Being a target is kind of fun because of all the attention you get. You know, getting email in your inbox from amazon with suggestions based on your demographic and buying history is much better than vialis ads. Today's music is targeted towards teenagers who don't recognize the stolen rhythms and think it is all new. The carpool demographic is 20-30 somethings who work regular schedules who live in major metro areas, with a preference towards women, liberals, and environmentalists. My demographic - 30 somethings who are married is still Star Wars, Indiana Jones, easy video games, beer and anything related to young kids. About half of the people in my married class have young kids. Funny thing is, they are more than likely in their 20s. I guess Holly and I got married later than the norm. Anyways, the point of today's post is that being a target for advertisers is not necessarily bad. Then again it is not necessarily good either. Move along, you can go about your business.